There’s been a lot of conversation about Want-ology® by people who have never experienced it, including Arlie Hochschild, and various newspapers, and now (I’m told) Al Gore…*sigh*.

I have always felt that we are here to make a contribution to the world, to make things better than when we got here in some way.  I suppose I missed the 1980s and the ME generation. I was sort of busy looking at public policy that wouldn’t create disasters it was supposed to avoid, and helping people to learn the Systems/Cybernetics approach to understanding why bad things happen (nuclear power plant meltdowns, sky-high dropout rates from the nations’ schools) BEFORE we sank another billion dollars into ill-designed fixes.

I called it Problem Framing back then. And the idea was to avoid the “FIX” until you understood the vision–your desired end state.  Then instead of applying yet another FIX, you design the solution backward, working from your desired end-state.  It’s like the principle from “Seven Habits of Highly Effective People”: Begin with the end in mind.  Except most people and organizations don’t seem to know how to do that.

I’ve spent most of my career looking at how to make things better, and supporting public and non-profit organizations. And I’ve spent time working with for-profit companies that actually make things, and provide important services that make the world work.

In the last six years, with my involvement in the coaching community and my further exposure to neuroscience, I’ve come to some new realizations about how that works, in each and every one of us.  I’ve been building it into the process I started calling Want-ology® several years ago.

So here’s what I want to share. If Want-ology® makes you think of the hyper-individualism and frankly the greed of the past 30 years or so…we can dicker about the name.

Whatever you call it, this process is:

An invitation to shift your perspective;
to discover the truth behind your “goals”;
to connect with the still, small voice in your heart;
to become the change you want to see in the world.

And thanks to my wonderful clients and colleagues who helped me discover the core of this truth.